Professional Portfolio ・ Brochures

Brochures &

Print

Patient and caregiver brochures for pharma brands — written to guide real people through complex treatment experiences with clarity, warmth, and health-literate language.

Projects
3
Brands
ENTRESTO®・ZYNLONTA®
Sector
Pharma/Healthcare
Role
Copywriter

01

Novartis Patient Support

Digital Welcome Kit
Updated and refined a 25-page digital welcome kit to serve as a patient-friendly hub for the ENSPIRE Program — covering adherence support, caregiver resources, financial support, and HF lifestyle guidance.
Digital Brochure
Patient Education
Adherence
Health Literacy
annotation

Welcome Spread — pg. 2

Cover Section

Welcome to the Enspire Program

Thank you for making strides in managing your Heart Failure (HF)

Living with HF isn’t one size fits all. But the ENSPIRE Program from ENTRESTO® can be your one-stop resource. Tap into a wide range of support tools for you and your caregivers via text and/or email.

Program includes: Caregiver resources · Financial support · Symptom tracking · Healthy living tips · Real patient stories

ENTRESTO® WELCOME KIT — PAge 2

Real Content Shown

Financial Support — pg. 6–7

Enspire Program

ENTRESTO® Financial Support

Have you signed up for a Co-Pay Offer?

  • Privately insured patients pay as little as $10 for up to a 90-day supply
  • Co-pay registration automatically renews each calendar year
  • Details downloadable to Apple Wallet or Google Pay

Sign up: Call 1-888-ENTRESTO · Visit ENTRESTO.com · Text SIGNUP to 470-264-9643

ENTRESTO® Welcome Kit — Pages 6–7

Real content shown

Client

ENTRESTO® / Novartis

Project Type

Digital Welcome Kit · 25 pages

My Role

Copywriter — content updates, annotation rebuild, production handoff

The Work

  • Reviewed and updated content to align with current brand guidance and patient-friendly language
  • Incorporated updated program information and safety requirements
  • Rebuilt annotations by locating original sources and re-documenting references
  • Partnered with cross-functional teams to support handoff for print production and digital use

What the copy needed to do

Clear, centralized hub for program benefits

Patient-friendly language across 25 pages

Health literacy and regulatory accuracy

Adherence support for patients and caregivers

02

Lead Writer — Full Manuscript

ZYNLONTA®

Treatment Brochure
A 12-page patient treatment brochure written to help DLBCL patients understand what to expect from ZYNLONTA® infusions — from preparation through aftercare — so they could focus on being present.
Patient Brochure
Oncology
Infusion Prep
Health Literacy
Full Manuscript

Preparing for Infusions — pg. 3

Section 1

Preparing for infusions

Your doctor may give you a steroid before ZYNLONTA®

Before each ZYNLONTA® treatment, you may have to take a prescription steroid (dexamethasone) to lower your chance of side effects. Your doctor will let you know if this is needed.

If given orally: 2 times a day · for 3 days · starting the day before infusion(s)

ZYNLONTA® Treatment Brochure — Page 3

Real Content Shown

Dosing Schedule — pg. 6

Section 2

During Infusions

ZYNLONTA® dosing schedule

  • Given through an IV infusion
  • Takes about 30 minutes
  • Given every 3 weeks

Tip: Set a reminder on your phone about your therapy. This way you can plan around your treatment schedule.

ZYNLONTA® Treatment Brochure — Page 6

Real content shown

Client

ZYNLONTA®

Project Type

Patient Treatment Brochure · 12 pages

My Role

Copywriter — content outline, full manuscript, health literacy lead

The Work

  • Developed the content outline and patient flow for the full brochure
  • Wrote the full manuscript with a focus on clarity, tone, and patient reassurance
  • Applied health literacy best practices throughout every section
  • Partnered with design, editorial, and regulatory teams through review and approval

What the copy needed to do

Prepare patients for the infusion experience

Reduce anxiety with clear, reassuring language

Health-literate oncology content

Support adherence through the treatment journey

03

Lead Writer — Full Manuscript

ZYNLONTA®

Caregiver Brochure
Developed in parallel with the ZYNLONTA® patient brochure, this 12-page companion guide addresses caregivers directly — helping them navigate infusion planning, practical logistics, and their own well-being during treatment.
Caregiver Brochure
Oncology
Mental Health
Well-being
Health Literacy
Full Manuscript

Tips for Starting Treatment — pg. 3

Section 1

3 Things to Know as a Caregiver

Take care of yourself

Recognize when you’re feeling stressed or burned out

Forgive yourself

Caregiving is not an exact science. Focus on what you’re doing well

Your Care is important

Don’t be afraid to speak up and ask questions

Doctors sometimes use complicated medical terms. Take notes and ask them to explain things if you don’t understand.

ZYNLONTA® Caregiver Brochure — Page 3

Real Content Shown

Dosing Schedule — pg. 6

Section 2

Self Care is never selfish

Signs of burnout to watch for

  • Feeling anxious about caregiving responsibilities
  • Not sleeping enough or sleeping too much
  • Feeling helpless or not having energy

Take time each day to do something for yourself, even if you only have a few minutes.

ZYNLONTA® Caregiver Brochure — Page 8

Real content shown

Client

ZYNLONTA®

Project Type

Caregiver Brochure · 12 pages

My Role

Copywriter — research, content outline, full manuscript, review partnership

The Work

  • Led copy development in parallel with the ZYNLONTA® patient brochure for strategic alignment
  • Conducted in-depth research and identified approved sources for caregiver-focused content
  • Created content outline and authored all manuscript copy from initial draft through final refinement
  • Partnered with design and medical review to ensure accuracy and consistency across touchpoints

What the copy needed to do

Address caregiver needs alongside patient content

Acknowledge caregiver well-being as essential care

Practical, actionable language for logistics and planning

Warm tone that validates the caregiving experience