Professional Portfolio ・ Social Media

Social

Media

Campaign content written to stop the scroll — integrated paid social, Snapchat-native creative, and unbranded awareness ads, all within the guardrails of regulated healthcare advertising.

Projects
3
Brands
Paid Social · Snapchat · Unbranded
Sector
Pharma/Healthcare
Role
Copywriter

01

Prescription support program

Integrated Social Campaign
Multi-platform paid social campaign driving patient enrollment in a prescription support program. Written to feel supportive and direct — not clinical — across two video executions targeting different patient moments.
📱Paid Social
🎬 2 Videos
Patient Enrollment
Video Copy

Client

Prescription Support Program

Project Type

Integrated Paid Social Campaign

My role

Copywriter — video script and on-screen copy

The Work

  • Wrote video scripts and on-screen copy for two distinct paid social executions targeting different patient moments
  • Balanced enrollment messaging with empathetic, patient-first language that didn’t feel like an ad
  • Adapted copy for multi-platform deployment while maintaining a consistent campaign voice
  • Worked within regulatory guardrails without losing creative impact

What the copy needed to do

Drive enrollment action without feeling transactional

Meet patients in a real moment — not a clinical one

Land the message in the first 3 seconds before the scroll

Compliant copy that still sounds like a human wrote it

02

Lead Writer

STELARA® · Janssen

Unstoppabold Snapchat Campaign
Snapchat-native creative campaign built around a patient empowerment platform. Written to feel organic on a platform that doesn’t tolerate ad-speak — two executions, each leaning into the UnstoppaBold voice without losing regulatory accuracy.
👻 Snapchat
🎬 2 Videos
Platform-Native

Client

STELARA® / Janssen

Project Type

Snapchat Campaign · 2 Videos

My Role

Copywriter — platform-native scripts, on-screen copy, campaign voice

The Work

  • Led copy development for two Snapchat-native video executions under the UnstoppaBold patient empowerment platform
  • Wrote scripts and on-screen copy that felt native to Snapchat — fast, direct, and authentic — without sacrificing regulatory accuracy
  • Collaborated with creative and regulatory teams to push the work as far as the guardrails allowed

What the copy needed to do

Sound nothing like a pharma ad on a platform allergic to pharma ads

Hook within 2 seconds on a platform built for skipping

Stay fully compliant without any visible effort

03

Unbranded disease awareness

Unbranded Social Campaign
Disease awareness social campaign written without brand attribution — three video executions across different patient scenarios, balancing educational reach with the unique challenge of writing persuasively without a brand name to lean on.
📱 Social Video
🎬 3 Videos
📐 Vertical · 9:16
Oncology
🔓 Unbranded
Disease Awareness
Patient Education
3 Executions

Unbranded Social Campaign · 3 Videos

Disease Awareness · Social Video
Impressions
Meaningful Clicks from People Seeking DLBCL Information
Click-Through Rate

Client

Unbranded (ZYNLONTA®)

Project Type

Unbranded Social Campaign · 3 Videos

My Role

Copywriter — scripts and on-screen copy across all three executions

The Work

  • Reviewed and refined existing campaign copy for health literacy across all Meta executions
  • Improved clarity and consistency across Instagram and Facebook assets
  • Supported final approval by ensuring alignment across execution

What the copy needed to do

Empathetic, non-promotional language for patients and caregivers

Simplification of complex DLBCL information

Clear pathways to trusted educational resources