ONE School · Chicago · Fall 2022

Program
ONE School
Cohort
Chicago · Fall 2022
Projects
4

About the program

An Intensive Portfolio program

ONE School is an intensive portfolio program designed to give aspiring creatives the tools they need to succeed in the industry. I was selected for the Fall 2022 Chicago cohort. Below is my portfolio from the program.

Projects ↘︎

01

Telfar

—

Social Media

02

Spotify

—

Data-Driven Storytelling

03

Uncle Nearest

—

Film

04

Dosist

—

Out-of-home

01

Telfar · Social Media

This Is What “Everyone” Looks Like
A social-first, attention-grabbing concept designed to make Telfar the most talked-about brand at New York Fashion Week 2022 — rooted in the brand’s purpose: not for you, for everyone.
Social Media
Brand Strategy
Inclusive Design
NYFW

Telfar · Est. 2005, NYC · NYFW Concept

This is What

“Everyone”

Looks Like

An adaptive clothing line launched with a fully ADA-accessible fashion show — redefining who gets to take up space on the runway.

Insight

Millennials & Gen Z connect with brands that represent everyone

Platform

Social-first, with a Instragram-native campaign strategy

Hook

ADA-accessible runway — the first of its kind at NYFW

Telfar · ONE School · Social Media Campaign

NYFW 2022

Client

Telfar

Project Type

Social Media Campaign

Objective

Make Telfar the most talked-about brand at NYFW 2022

The Work

  • Developed a social-first concept built around Telfar’s brand purpose — “not for you, for everyone”
  • Proposed an adaptive clothing line launch tied to a fully ADA-accessible NYFW runway show
  • Built an Instagram campaign strategy designed to earn organic engagement and press coverage
  • Rooted the insight in cultural truth: Gen Z and Millennials reward brands that reflect all of us

What the copy needed to do

Stop the scroll — lead with a visual and a tension worth talking about

Embody the brand ethos without just saying it — show it

Be bold enough to generate press, not just engagement

Make inclusion feel inevitable, not performative

02

Spotify · Data-driven storytelling

Traffic Jams
A data-driven campaign concept using Spotify listening data to surface what commuters actually play when they’re stuck — turning everyday frustration into a culturally relevant editorial moment.
Data Storytelling
Campaign Concept
OOH – BILLBOARDS

Spotify · Data-Driven Campaign

Traffic

Jams

What commuters actually play when they’re stuck. Spotify data, turned into a cultural moment.

Data Source

Spotify streaming behavior by location & time of day

Hook

The playlist you didn’t know you had in common with your lane

Format

Social-first editorial with shareable city-specific data

Spotify · ONE School · Data-Driven Storytelling

Fall 2022

Client

Spotify

Project Type

Data-Driven Storytelling

Approach

Turn commute listening data into a shareable cultural story

The Work

  • Identified a universal tension — being stuck in traffic — and connected it to Spotify’s unique data advantage
  • Developed the “Traffic Jams” concept: a city-specific editorial series surfacing what people actually stream during commutes
  • Shaped a data story that feels personal and shareable, not like a press release
  • Designed for social-first distribution with built-in virality through city pride and relatable listening habits

What the concept needed to do

Make data feel human — not like a stats drop

Create shareable moments that are personal AND collective

Use Spotify’s first-party advantage as the story, not just the proof

Give commuters something to smile about mid-gridlock

03

Dosist · Out-Of-Home

Same Energy
An out-of-home campaign for dosist built around a simple, sticky idea: whatever state of mind you’re chasing, dosist has the formula. Same energy, dialed in.
Out-of-Home
Campaign Concept
Lifestyle

Dosist · Out-of-Home Campaign

Same

Energy

Whatever you’re going for — calm, focus, sleep, joy — dosist’s purpose-formulated to get you there.

Dosist ✦

Medium

Out-of-home placements in high-traffic urban corridors

Tone

Confident, minimal — lets the concept breathe

Hook

Two words. Infinite interpretations.

Dosist · ONE School · Out-Of-Home

Fall 2022

Client

dosist

Project Type

Out-of-Home

Concept

Meet the audience in whatever energy they’re already in

The Work

  • Developed “Same Energy” — an OOH campaign that mirrors the audience’s existing state of mind back at them
  • Leaned into dosist’s purpose-formulated positioning with copy that feels like recognition, not a sales pitch
  • Designed for urban placement where the audience is already in motion — commuting, rushing, winding down
  • Kept the execution minimal so the idea hits fast and sticks

What the concept needed to do

Communicate specificity without being clinical — this is precision wellness, not pharma

Work in two seconds flat — OOH doesn’t get more time than that

Navigate category constraints with confidence, not caution