Objective
Get mainstream casual drinkers who already have one or two favorite brands they drink at home or out to switch to Uncle Nearest by coming up with a film idea that shows them that there is more to Uncle Nearest than your average whiskey.
Insight
Whiskey drinkers in their 20s and 30s tend to be very engaged with the brands they love. They’re interested in the maker, the process, the story.
Solution
Uncle Nearest Whiskey features a unique backstory and delicious taste, a “Legacy so Strong You Can Taste It.”’
