Professional Portfolio ・ Emails

Email

Templates

14 enterprise-level email templates across two systems — built to guide patients through co-pay enrollment and complex insurance access moments with clear, health-literate copy.

Templates
14 total
Client
Novartis Patient Support
Type
Enterprise Email Systems
Role
Copywriter

01

Novartis Patient Support

Co-Pay Emails
Enterprise co-pay templates built for scale across brands and disease states — balancing health literacy, regulatory compliance, and flexibility for brand-level customization.
2 Templates
Modular Copy
Health Literacy
Regulatory
Template Moments
Enrollment Confirmation
Co-Pay Card Delivery
Re-engagement/ Haven’t Used
Multi-Brand Flex

Client

Novartis Patient Support

Project Type

Enterprise Co-Pay Email Templates

My Role

Copywriter — subject lines through variable content

The Work

  • Wrote modular subject lines, preheaders, and headlines designed to flex across brands
  • Structured variable content and placeholders to support accurate customization
  • Partnered with cross-functional teams on annotations and implementation guidance
  • Supported editorial and regulatory review through final approval

What the copy needed to do

Simplify complex co-pay information

Modular writing for enterprise-level reuse

Consistency across brands and disease states

Health literacy within regulatory constraints

02

Novartis Patient Support

Care Navigator Emails
A 12-template system guiding patients through every insurance and access moment — from prior authorization to appeal denial — with clear CTAs, reassuring language, and health-literate copy built for reuse across brands.
12 Templates
Insurance & Access
Health Literacy
regulatory
Coverage Journey
Tried to Reach
PA/ Appeal Approved
PA Denied
Appeal Denied
3-Way BV Call
Need Prior Auth
NDC Block
Bridge Shipment
Non-Responsive Escalation
Missing HIPAA
PAP/NPAF
Specialty Pharmacy Triage ×2
296007

Tried to Reach

Action required: We couldn’t reach you earlier!

296013

Appeal / PA Approved

Good news about your health insurance coverage

296021

PA Denied

Good news about your health insurance coverage

296115

Appeal Denied

Let’s discuss your medication financial support options

296022

Third-Party BV Call

Action required: Your insurance company needs more info

296024

Need Prior Authorization

Good news about your health insurance coverage

296025

NDC Block

Action required: Your medication isn’t covered just yet

296120

Bridge Program Shipment

Let’s discuss your medication financial support options

296147

Non-Responsive Escalation

Action Required: Set up your next shipment

296273

Missing HIPAA Consent

Important info needed for your prescription

296277

PAP / NPAF Referral

Important info needed for your prescription

296280/
296282

Specialty Pharmacy Triage

Great news! Your prescription coverage is all set

Client

Novartis Patient Support (NPS)

Project Type

Novartis Patient Support (NPS)

My Role

Copywriter — subject lines, QA, and brand-specific application

The Work

  • Developed subject lines and alternates designed to prompt timely patient action
  • QA’d evolving content to maintain accuracy as co-pay terms changed
  • Collaborated with cross-functional teams through review and approval
  • Applied approved templates to brand-specific executions

What the copy needed to do

Action-oriented subject lines

Health-literate, reassuring language

Accuracy in regulated, evolving content

Writing for reuse and implementation