Professional Portfolio ・ Websites
Web &
UX Copy
Patient-facing web content, disease-state education, and Medicare resources — written for real people navigating complicated health decisions.
Projects
3
Brands
ZYNLONTA ・STELARA® ・ ENTRESTO®
Sector
Pharma/Healthcare
Role
Copywriter
01
ZYNLONTA® ・ ADC Therapeutics
Patient Stories
Turned real patient and caregiver interviews into clear, human-centered narratives for a dedicated DLBCL community webpage — “My Truths” — showing six stories of struggle, strength, and life after treatment.
Pharma
Patient Storytelling
Editorial
Ux Content
Oncology
Marcus’s DLBCL Story
“I wish everybody could find a treatment that works for them.”
Treatment history: Relapsed 2 times · Tried radiation and chemotherapy
View Marcus’s Story →
Cindy’s Caregiver Story
“When my mom found out she had DLBCL, she was hanging on for dear life.”
Takes care of her mother, Vivian · Diagnosed 2015 · 2 chemotherapies + radiation + immunotherapy
View Cindy’s Story →
ZYNLONTA® Patient Stories — DLBCL Community
6 Stories · Patients & Caregivers
Client
ZYNLONTA® / ADC Therapeutics
Project Type
Patient Stories Webpage · 6 Narratives
My Role
Copywriter — end-to-end editorial
The Work
What the copy needed to do
Storytelling grounded in real patient experience — not generic patient-speak
Health-literate language without losing emotional impact
Clear narrative structure across six distinct voices
Build community through recognition — “someone out there knows how you feel”
02
STELARA® · Janssen
GI Website Update
Updated patient-facing content across two GI disease states — Ulcerative Colitis and Crohn’s Disease — for clarity, health literacy, and Spanish translation across a multi-page site spanning home, about, prescription, savings, and resource guide sections.
UX Writing
Health Literacy
Multilingual
Patient Education
Multi-page
Client
STELARA® / Janssen
Project Type
Patient-Facing Website Update · 6 Sections
My Role
Copywriter — content updates & Spanish translation support
The Work
What the copy needed to do
UX writing for a complex, multi-page patient education site
Clear hierarchy and flow across two disease states
Health-literate adaptation of updated clinical information
Bilingual consistency — English and Spanish
03
ENTRESTO® · Novartis
Medicare Microsite
Built a plain-language Medicare resource helping heart failure patients understand insurance coverage, Part D cost phases, and available financial support — structured around a clear decision tree so patients could find their path in under a minute.
UX writing
Plain Language
Compliance
Microsite
Medicare
ENTRESTO® · Medicare Microsite
Which type of insurance coverage do you have?
Patient Decision Flow
Which coverage type applies to you?
I Have medicare
I Have commercial or private insurance
Medicare Part D coverage
1
Deductible Phase
Pay 100% up to your deductible
2
Initial Coverage
Pay co-pay + coinsurance per prescription
3
Coverage Gap
No more than 25% of brand-name cost
4
Catastrophic
Pay only $10.35 for brand-name drugs