Professional Portfolio ・ Internal communications

Internal

Comms

Brand manifestos, content systems, and enablement tools — the writing that makes an organization work from the inside out.

Projects
3
Brands
NeuroArts · Novartis Patient Support
Sector
Healthcare / Pharma
Role
Copywriter

01

Jr. Copywriter

NeuroArts Blueprint Initiative

Brand Manifesto
NeuroArts sits at the intersection of scientific discovery and artistic expression. This manifesto was developed to speak directly to science-minded audiences by reframing art as a measurable, evidence-informed contributor to human health and wellbeing.
Brand Manifesto
Science Communication
Arts & Health
Institutional Stakeholders

NA

Neuroarts Blueprint Initiative

Art and science are not opposites — they are partners in understanding the human condition.

01

Evidence-Informed

Art is not decoration. It is a measurable, research-backed contributor to human health and cognitive function.

02

Science-Forward

Written to resonate with researchers, institutions, and science enthusiasts — grounded in rigor, not sentiment.

03

A Movement

Positioning NeuroArts as a credible, growing field at the frontier of human wellbeing.

NeuroArts Blueprint Initiative · Brand Manifesto

Opening — Duality

Manifesto Copy

The Central Argument

Science has proven two versions of reality can exist simultaneously

The manifesto opens by confronting the assumed opposition between art and science — then uses scientific evidence itself to dismantle it. Quantum mechanics and dual-reality theory become the entry point for repositioning art as evidence-based, not merely expressive.

“Instead of seeing art and science as disparate entities, we embrace how they work together.”

NeuroArts Brand Manifesto

Opening section

Positioning — NeuroArts Mission

Manifesto Copy

Science-Forward Credibility

Art’s positive effect on health — quantified, not assumed

Written to resonate with institutional stakeholders and science-minded audiences, the copy grounds NeuroArts’ mission in measurability — framing the initiative as rigorous movement, not advocacy. Tone: precise, curious, persuasive without overselling.

Evidence Informed

Institutional tone

Sr. Leadership Approved

NeuroArts Brand Manifesto

Opening section

Client

NeuroArts Blueprint Initiative

Project Type

Brand Manifesto

My Role

Jr. Copywriter — partnered with art director on science-forward brand narrative

The Work

  • Interpreted NeuroArts research, principles, and positioning to craft a manifesto grounded in scientific credibility
  • Wrote with an evidence-informed tone designed to resonate with science enthusiasts and institutional stakeholders
  • Partnered with an art director to develop a visual and verbal identity that felt rigorous, not decorative
  • Received positive senior leadership feedback for clarity, tone, and quality of writing

What the copy needed to do

Reframe art as evidence, data-backed health science

Speak to skeptical, science-minded audiences without losing resonance

Position NeuroArts as a rigorous movement, not a feel-good program

02

Novartis Patient Support

Patient Support Messaging Library
This messaging library was developed alongside the evolution of the Novartis Patient Support program, serving as a foundational content system while templates, processes, and standards were still being established.
Content System
Messaging Library
HEalth Literacy
Regulatory
Patient + HCP

Novartis Patient Support · Content System

Patient Support Messaging Library

Centralized · Standardized · Scalable

📋

Patient Messaging

Standardized language for patient-facing touchpoints across the support journey.

Adherence

Enrollment

🩺

HCP Messaging

Clinical-facing language aligned to brand standards and regulatory requirements.

Clinical

regulatory

💬

Core Claims

Approved messaging pillars usable across channels without modification.

Evergreen

Cross-Channel

📧

Email Templates

Modular email messaging blocks adaptable across brands and use cases.

Modular

Multi-Brand

📞

Call Language

Verbal messaging for Care Navigator calls, consistent with written touchpoints.

Navigator

Verbal

📚

Health Literacy

Edited for plain language, readability, and health literacy standards throughout.

Plain Language

Grade LEvel

Novartis Patient Support · Messaging Library

Patient + HCP · Multi-Channel

Client

Novartis Patient Support

Project Type

Messaging Library / Content System

My Role

Copywriter — core messaging development, health literacy editing, accuracy review

The Work

  • Helped develop standardized patient- and HCP-facing messaging across use cases as the program evolved in real time
  • Edited and refined language to meet health literacy and regulatory expectations throughout
  • Collaborated cross-functionally while messaging, templates, and processes were being defined simultaneously
  • Contributed to a library built to scale — designed to work across brands, channels, and teams

What the copy needed to do

Standardize language without flattening individual brand voices

Work across channels — email, call, print — from a single source

Health-literate and regulatory-accurate at every entry point

Built to be added to, not rebuilt — a true living system

03

Novartis Patient Support

Implementation Instructions Template
As NPS expanded its use of enterprise templates, clear guidance was needed to ensure assets were implemented correctly and consistently. These instructions were designed to train internal teams on how to customize approved templates without compromising accuracy, compliance, or brand standards.
Internal Comms
Technical writing
Enablement Tool
Templates
Process Writing

Novartis Patient Support · Internal Tools

Implementation Instructions

How to customize NPS enterprise templates correctly — reducing rework, review cycles, and approval delays across brands.

1

Identify your template type

Select the correct enterprise template for your channel and use case before making any edits.

2

Review locked vs. editable fields

Mandatory content is locked. Only customize fields marked as brand-specific or optional.

3

Submit with annotations

Include source annotations for any new content added. Use the annotation log template provided.

Customization Rules

Do

Use approved brand name and established name on first mention

Follow brand style guide for trademark symbols and capitalization every time.

Don’t

Edit mandatory ISI or safety language

ISI and PI content is locked. Any changes require a full MLR review cycle restart.

Do

Fill brand-specific placeholders with approved copy only

Bracketed fields indicate brand customization points. Use only MLR-approved language.

Don’t

Reorder or remove mandatory content sections

Section order is required for regulatory compliance. Add content within sections, not between them.

Client

Novartis Patient Support

Project Type

Internal Communications / Enablement Tool

My Role

Copywriter — brought in for hands-on NPS template experience to improve clarity and usability

The Work

  • Leveraged prior experience creating NPS templates to identify recurring implementation challenges and pain points
  • Reworked instructional language to address common questions and sources of error before they happened
  • Clarified customization rules — what’s locked, what’s editable, what triggers a full review cycle
  • Applied plain-language principles to ensure internal documentation was easy to follow under deadline pressure

What the copy needed to do

Reduce rework — write instructions clear enough that errors don’t happen in the first place

Speak to internal teams, not patients — a different voice, same clarity standard

Distinguish mandatory from optional without legalese

Scale across brands — one document, many contexts