Copywriter · Portfolio

Complex ideas,

clear language

Copywriter working across patient education, brand content, and digital communications — with a specialty in healthcare writing that earns trust at every touchpoint.

6+

Brands

5

Content Categories

15 +

Projects

2

Global Clients

Novartis · Janssen

Work includes

UX & Web copy

Social Campaigns

Content Systems

Patient Education

Brand Manifestos

Call Guides

Print & Brochures

01

Websites

Digital destinations for patients and caregivers — from full site updates to targeted microsites — built around clarity, accessibility, and getting real people to the right information.

Zynlonta® ・Adc Therapeutics

Patient Stories

Real patient testimonials curated and written to build trust and relatability for a complex biologic.

Patient Website

Patient Education

Testimonials

↗︎
STELARA® ・JANSSEN

Website Update

Comprehensive copy refresh aligning brand content with updated clinical data and regulatory requirements.

Website Copy

Copy Refresh

Regulatory

↗︎
ENTRESTO® ・NOVARTIS PATIENT SUPPORT

Medicare Microsite

Unbranded disease education microsite guiding Medicare patients through treatment and coverage considerations.

Microsite

Medicare

Disease Ed

↗︎

02

Social Media

Campaign content across platforms — from integrated paid social to Snapchat-first creative — written to stop the scroll without leaving the guardrails.

Prescription support program

Integrated Social Campaign

Multi-platform paid social campaign driving enrollment in a prescription support program across patient segments.

Social Campaign

Paid Social

Multi-platform

↗︎
STELARA® ・JANSSEN

Unstoppabold Snapchat Campaign

LEAD

Multi-platform paid social campaign driving enrollment in a prescription support program across patient segments.

SNapchat campaign

Lead Writer

Snapchat

Patient

↗︎
ZYNLONTA® ・Unbranded

Unbranded Social Campaign

Unbranded disease education microsite guiding Medicare patients through treatment and coverage considerations.

Social Campaign

Unbranded

Oncology

META

↗︎

03

Emails

Patient- and navigator-facing email programs — written for the moment someone opens their inbox, not a boardroom.

Novartis Patient Support

Enterprise co-Pay E-mails

Scalable co-pay email templates designed to work across multiple brands while maintaining individual brand voice and regulatory accuracy.

Email Template system

Co-Pay

Enterprise

Templates

↗︎
Novartis Patient Support

Care Navigator Emails

Navigator-to-patient email series supporting ongoing treatment, adherence check-ins, and program milestones.

Email Series

Care Navigation

Adherence

↗︎

04

Brochures & Print

Patient and caregiver brochures written to guide real people through complex treatment experiences with clarity, warmth, and health-literate language.

ENTRESTO® ・Novartis

Digital Welcome Kit

25-page digital patient hub for the ENSPIRE program — covering adherence, caregiver resources, financial support, and HF lifestyle guidance.

Digital Brochure ・25 Pages

Patient Education

Adherence

Heart Failure

↗︎
ZYNLONTA® ・ADC Therapeutics

Treatment Brochure

LEAD

Comprehensive copy refresh aligning brand content with updated clinical data and regulatory requirements.

Patient Brochure・12 Pages

Lead Writer

Oncology

Infusion

↗︎
ZYNLONTA® ・ADC Therapeutics

Caregiver Brochure

LEAD

12-page companion guide for caregivers — written in parallel with the patient brochure to address practical logistics and caregiver well-being.

Caregiver Brochure・12 Pages

Lead Writer

Oncology

CareGiver

↗︎

05

Call Guides

Patient support call guides written for internal use — structured, branching scripts that keep real conversations clear, compliant, and empathetic.

SCEMBLIX® ・Novartis

Ongoing Treatment Support

5-call structured check-in series for CML patients — calibrated to reinforce adherence without minimizing the weight of long-term treatment.

CAll Guide・5 Calls

Oncology

Adherence

Multi-Call

↗︎
PAH Companion withMe・JANSSEN

Warm Welcome

10-minute onboarding call guide orienting PAH patients on Day 2 of enrollment — tight, warm, and navigator-friendly.

CAll Guide・Single Call

PAH

Onboarding

Cardiology

↗︎

06

Internal Communications

Brand manifestos, content systems, and enablement tools — the writing that makes the organization work.

NEUROArts Blueprint Initiative

Brand Manifesto

Science-forward manifesto positioning NeuroArts as a rigorous, evidence-informed movement at the intersection of art and human health.

Brand Manifesto

Manifesto

Brand Voice

↗︎
Novartis Patient Support

Patient Support Messaging Library

Centralized content system standardizing patient- and HCP-facing language for regulatory accuracy and consistency across communications.

Messaging Library ・Content System

Content System

Regulatory

HCP

↗︎
Novartis Patient Support

Implementation Instructions Template

Internal enablement tool helping teams customize NPS assets correctly — reducing rework, review cycles, and approval delays across brands.

IInternal Tool ・Enablement

Enablement

Templates

↗︎